The MemberWise Digital Excellence report 2021-2022 identified member engagement as the leading priority for organisations in this sector.
Five other priorities were also identified and placed in order of perceived importance. They included new member acquisition, retention, value, satisfaction and participation.
It is easy to infer from this that our focus must primarily remain on engagement. In this eBook we did in conjunction with The MemberWise Network, we consider whether this is truly the case.
By downloading this complimentary membership campaign framework eBook, you will:
- Understand what the membership campaign framework is and how this will help you to reach your membership goals
- Learn how to practically implement the approach for different types of members at different periods of their membership cycle
- Understand the types of segments, channels and measurements we should consider for organisation success
Enter your details below to download our eBook. We will send you a link to your email address.
