Providing member value is perhaps the most important element in any membership organisation’s growth plan. It is the foundation of every engagement strategy and correlates very closely to member retention and thus to profitable growth.
Retaining a member is thought to be up to eight times less expensive than acquiring a new one so ensuring that they feel satisfied when paying their annual subscriptions is crucial.
However, the understanding of member value can often be vague. It is a difficult term to define and the way that each individual member quantifies it can be personal and disparate. A recent MemberWise poll revealed that only half of the UK’s membership organisations currently have a defined value proposition statement for their members. Confusion about what truly constitutes member value may well be part of the reason for this.
By downloading this complimentary membership campaign framework eBook, you will:
- Learn how to break down member value to identify the differences between actual and perceived member value.
- Understanding on where to focus improvements through a fundamental “Want/Waste” analysis of the customer service process to show where value is added and where it is not.
- Practical advice to eradicate waste work through a six step approach to capturing and removing waste from our processes.
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